There are many strategies that film distributors adopt to market their movies. Apart from the usual movie posters, they also use taglines to accompany movie titles. But, one cannot deny that trailers is the most powerful tool. Trailers act more like advertisements or tv commercials. In the past, they only show trailers at the cinemas. But nowadays, they have broadened the horizon and targeted non-movie goers as well, by broadcasting trailers over the television.

I enjoy watching movie trailers, especially if the movies are the much anticipated ones. Usually, watching a particular trailer once is enough and it is easily forgotten (since our main purpose is to watch the movie itself, and not fond on its trailer for so long). But for some few trailers out there, I just love them very much. Not enough with watching them at the cinemas or on tv, I will search and download them from the net, save them to my PC and even 'burn' them on discs, to be played on my DVD player.

I just enjoy watching them over and over again, to the extent that I can remember the scene sequences in the trailers, the scripts uttered by the actors and the music background. A trailer like this is like another movie on its own, with 'storyline' and continuity, and yet still doesn't give too much away about the 'real' movie itself.

So you wonder, which trailers actually fall into such a category? Well, examples are trailers for LOTR 1, 2, 3; the 2 trailers for Spider-man; the 2 trailers for Spider-man 2; War Of The Worlds trailers (yep! there are more than 5 in total); King Kong (remake) trailer; The Chronicles of Narnia trailer; Sin City trailer and others.

Just click on the 'trailers' links above and read my reviews on some of the best trailers around. Apart from that, I also give reviews on the not-so-good ones (either because they tell too much about the movies or they had somehow deceived you).

Meantime, the way music videos work on albums is almost the same as the way trailers work on movies. Music videos help singers reach to stardom, promote their singles and eventually, their albums.

After all, the way music videos are done is the same as the movies. They need directors, actors, storylines, continuity and scripts (for some very few of them). However, music videos don't necessary need to follow what the songs are about (i.e. to be based on the lyrics). And usually, they just show people singing and dancing. Heck! they won't be called music videos if there are no singing and dancing, right?

The 'videos' links above contain my reviews on some of the music videos that I like and don't like. So, read on...

� Copyright Abdun Nizar Ahmad